Khya.co takes its name from Khyā, a figure deeply rooted in the folklore of Nepal's Newar civilization. For centuries, Khyāḥ has appeared throughout Newari stories, rituals, and mythology as a mysterious presence interpreted in many ways: a guardian, a trickster, and a supernatural symbol of the unknown. 

Honoring the stories we've inherited, Khya was born in 2018 to reimagine the legend with a modernized touch. Through a blend of original characters, sarcastic content, and merchandise, we’re building an ecosystem where people can wear, play and become a part of the experience. 

Khya.co exists to inspire a new generation of artists, gamers, creators, and culture enthusiasts worldwide. Backed by a growing cult following, the brand is building an original universe around its mascot, Khya, with the vision of making it globally recognizable while sharing the rich folklore and cultural heritage that gave it life.